Mumbai, Jan 17 : The Secretary of the Department of Financial Services (DFS), M. Nagaraju, on Saturday said that LIC has transformed into a tech-enabled and capital-efficient financial powerhouse, remaining one of the most trusted brands in Indian households.

Speaking at LICâ??s Strategy Meet here, the Secretary highlighted the companyâ??s historic transformation from a traditional brick-and-mortar insurer into a digitally driven, value-focused organisation.

â??LIC has transformed into a tech-enabled, and capital-efficient leader, remaining the most trusted brand in Indian households,â?? Nagaraju said.

â??The continued adoption of digital marketing and a mobile-first approach was urged to ensure the realisation of the national goal of â??insurance for all,â??â?? he stated.

The DFS Secretary emphasised that LIC is not just any insurance company but a Domestic Systemically Important Insurer (D-SII), a designation by the IRDAI that carries a profound responsibility, as LICâ??s stability is closely linked to the stability of Indiaâ??s financial system.

During the address, the Secretary discussed LICâ??s strategic shift in its product portfolio towards high-growth non-participating products.

â??By focusing on agile innovation, LIC is attracting younger customers with customisable ULIPs and â??return of premiumâ?? plans, alongside offerings such as Yuva Term, Digi Term, and Index Plus,â?? he mentioned.

The Secretary also underscored LICâ??s distribution strength, calling its massive agency force its greatest asset.

Under the Jeevan Samarth initiative, the agency force has expanded to over 14.8 lakh agents, with a strong focus on the 18â??40 age group.

The launch of Bima Sakhis, women career agents, has been particularly successful, with over 2.9 lakh Bima Sakhis securing more than 14 lakh policies and covering over 50 per cent of panchayats.

The DFS Secretary expressed hope that all panchayats would be covered by Bima Sakhis by next year, further empowering women in the insurance sector.

/IANS