By Sanjeev Sharma New Delhi, Dec 3 : The Chinese Communist Party (CCP) has mounted multifaceted and multiplatform information campaigns to deny accusations of forced labour, mass detention, surveillance, sterilisation, cultural erasure and alleged genocide in the Xinjiang region. Those efforts have included using Western social media platforms to both push back against and undermine media reports, research and Uyghurs' testimony about Xinjiang, as well as to promote alternative narratives, Australian Strategy Policy Institute said in a new report. This report analyses two Chinese state-linked networks seeking to influence discourse about Xinjiang across platforms including Twitter and YouTube. This activity targeted the Chinese-speaking diaspora as well as international audiences, sharing content in a variety of languages. Both networks attempted to shape international perceptions about Xinjiang, among other themes. Despite evidence to the contrary, the Chinese Communist Party (CCP) denies committing human rights abuses in the region. As per the report, inauthentic and potentially automated accounts using a variety of image and video content shared content aimed at rebutting the evidence of human rights violations against the Uyghur population. Likewise, content was shared using fake Uyghur accounts and other shell accounts promoting video 'testimonials' from Uyghurs talking about their happy lives in China. The networks showed indications of being linked by theme and tactics; however, neither achieved significant organic engagement on Twitter overall -- although there was notable interaction with the accounts of CCP diplomats. There were signs of old accounts being repurposed, whether purchased or stolen, and little attempt to craft authentic personas. Twitter has attributed both datasets to the Chinese government, the latter dataset is specifically linked to a company called Changyu Culture, which is connected to the Xinjiang provincial government. (Sanjeev Sharma can be reached at Sanjeev.s@ians.in) /IANS